Calm Edged Rebels

Why Purpose Matters. S3 E11

July 2, 2021

Welcome to the Calm Edged Rebels podcast. Trudy, Jenni and Advita are back with a bigger and better podcast for season three! 


We're publishing our podcast weekly. We're continuing to share our views on the big subjects for professional communicators and coaches, but we're also taking the opportunity to share topical issues with you too.


 This week's news section is packed with inspiration as we share the books, podcasts and resources that are making us think and supporting our work, currently. We’ve shared the links to those so you can follow up on the things you like the sound of.


Our big topic this week is all about purpose; what it is, why is it important and how can organisations bring their purpose to life?


We share the approaches we take with our clients and coaching partners when we’re exploring the impact of purpose for them. 


Listen in as we compare our views on how purpose makes a difference and how we can live up to our own personal purpose.


If you want to find out more about this topic, or about us, head over to for all the info.


Here are the links to all the resources we mentioned:

The interview with Stuart Lancaster on the Inspiring Change podcast:

Rebel ideas book by Matthew Syed – Jenni's book review on it:

Authentic Gravitas by Dr Rebecca Newton:

Unleashed by Frances Frei and Anne Morriss:

Influence – the psychology of persuasion by Robert Cialdini:

TED talk with Frances Frei called How to Build and Rebuild Trust:

Simon Sinek’s podcast:

Diary of a CEO podcast:

Simon Farrell 'On Purpose' Talk/50 event video

Blueprint for Better Business 'Five Principles of a Purpose Driven Company'



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